Job Title: Member and Supporter Acquisition Lead (Maternity Cover)

Team:  Supporter Engagement & Experience

Contract: Fixed-term 9 months (with potential to extend)

Location: Hybrid (split between home-working and either London, Cardiff or Edinburgh)

*This role sits within a pay grade with a pay range of £33,367 to £50,051. The salary on appointment will be set at the lower end of the pay range, to a maximum of £41,709 depending on the candidate's skills and experience. This approach aims to ensure fair compensation for new hires while maintaining alignment with the structured pay scale for the role.

It’s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.

We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.

Context and purpose of role

At the heart of the Ramblers lies our community of over 100,000 members and supporters, enabling us to fulfil our charitable mission across the length and breadth of Great Britain.

You will drive the growth of the organisation's membership and supporter base through strategic marketing, outreach, and engagement efforts.

This role is vital for expanding the Ramblers reach, enhancing its financial stability, and strengthening its community impact. You will develop and implement effective acquisition strategies, engage potential members and supporters, and foster long-term relationships aligned with the organisation's mission and values. You are a subject-matter expert in fundraising acquisition and digital marketing.

Key responsibilities

• Deliver the Ramblers membership acquisition programme to attract and retain new members and supporters. This includes integrated, multi-channel marketing campaigns (including digital and face-to-face) and a test-and-learn approach to optimise conversion rates, sales, ROI and life-time value, with support from the Head of Member and Supporter Experience. At the Ramblers our current key acquisition channels are Digital Marketing, telemarketing and private site.
• Manage our welcome and reactivation programmes (email, mail and telephone).
• Using evidence-based insights, work with the Head of Member and Supporter Experience to evolve the membership proposition (embedding Ramblers new digital assets, platforms, products, offers) to enhance our relevance and reach.
• Manage the acquisition budget of c£500k, producing timely reports to the Head of Member and Supporter Experience on income, expenditure and KPIs to monitor performance against plans. Lead the reforecast process for key lines accountable for and support the budget process.
• Lead key acquisition projects across the organisation, delivering to time and budget.
• Ensure regulatory compliance is embedded across team processes and communications in areas such as GDPR (General Data Protection Regulation), PECR (Privacy and Electronic Communications Regulations), Gift Aid, and the Fundraising Regulator. Ensure any agencies used adhere to the high standards we set.
• Work across teams  to develop and deliver engaging supporter journeys that enhance and deepen supporters’ experience of the Ramblers.
• Agency and supplier management – manage and develop strategic relationships with our agencies, including the management of SLAs and performance measures, ensuring consistently high levels of performance.
• Consult, equip and support the Ramblers GB-wide network of volunteer ‘membership ambassadors’ providing tools and resources to grow membership.

Other

• Undertake such other duties as may be reasonably required of the post
• Engage and proactively develop excellent working relationships across the organisation

The person

Knowledge, Skills and Experience

Knowledge and Experience

Essential:

• Proven experience in working with external stakeholders/suppliers and managing performance
• Extensive experience in digital marketing for recruitment of supporters/members, including in using Facebook. A subject-matter expert.
• Digitally savvy, with knowledge and experience in testing new ideas through digital channels and an early adopter of new technology and digital products and platforms.
• Proven experience in analysing complex data and building testing plans to inform strategic decisions and solve complex problems.

Desirable:

• A proven track record (more than 2 years’ experience) in recruiting new supporters or members to a charity.
• Experience of working with telemarketing agencies.
• Experience of Private site or using dialogue approaches to recruitment.
• Experience in developing multi-channel supporter journeys for new supporters/members.
• Experience in using Salesforce or other CRMs
• Experience in using an email-marketing platform, like Mailchimp or Marketing Cloud

Skills

• Innovative and solutions-focussed with the ability to work under pressure and to tight deadlines.
• A flexible and resilient approach, with a curious mindset to explore opportunities and overcome challenges.
• A team player, able to develop collaborative, strong and effective working relationships.
• Able to analyse and solve complex problems and manage processes and data flows with other teams.

Values and Behaviours

Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.

Inclusive

We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.

Inspiring

We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.

Empowering

We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.

Responsible

We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.