Job Title: Engagement Officer (Paths to Wellbeing)

Team: Paths to Wellbeing, Wales team, Operations & Advocacy (Wales)

Location: Hybrid Cardiff/home

Contract: Fixed Term to May 2023

Hours:  35 hours per week

Band: 3 - £21,750                            

About us

Since 1935, The Ramblers have been doing everything we can to make sure everyone everywhere can enjoy nature on foot. We lead the way, and the walks, for a community of over 100,000 walkers. And we help thousands more every year find their feet out in the open to boost their wellbeing naturally.

The Ramblers is a charity dedicated to removing barriers so everyone can enjoy walking in green spaces and to preserving and improving hundreds of thousands of miles of well-loved paths, tracks, and trails across England, Scotland, and Wales. We are committed to campaigning to keep our countryside open to all and to fight for the things that matter most to walkers.

Purpose of Role

To support and promote Ramblers Cymru pan Wales Paths to Wellbeing project. The project will facilitate community volunteering to enhance local green spaces, nature and access in parentship with local authorities, environmental NGOs and local communities in line with the strategic plans and objectives of the partners and Ramblers Cymru.

The role

• Be the point of contact for all project enquiries

• Support project goals, including message development, social media content creation and media outreach

• Support the creation of public relations materials that increase the projects visibility among the public & stakeholders

• Build and maintain relationships with journalists, bloggers, grantees, and customer audiences that will help advance the projects work

• Identify target audiences and support the creation of strategies to effectively engage them in the project

• Collaborate with internal teams to promote the project

• Support the development and deliver a volunteer recruitment campaign with partners

• Work closely with project officers to develop case studies & stories

• Support development of an effective communications strategy based on the target audience.

To undertake such other duties as may be reasonably required of the post holder by the Ramblers.

Decision-making:

• Work within funders communication guidelines

• Work within Ramblers policies

• All communications must follow the minimum Welsh language requirements

Resources:

• Work within an agreed budget and reforecast within funders guidelines

• Identify key suppliers to support the ongoing 2-year delivery plan

• Allocate budget across engagement and communication needs of the project and monitor

Qualification(s):

• No formal qualifications but must have experience of media & storytelling abilities

Accountability & analysis:

• Create a comms forum group to support the promotion of the project

• Report on project communications and engagement KPI’s

The person

Knowledge and Experience

• Communication: excellent communication skills are a must, both verbally and in writing, including strong decision-making capabilities

• Organisation skills: ability to balance multiple demands and meet deadlines

• Ability to work with a range of stakeholders

• Write, edit, and distribute content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the organisation's activities.

• Respond to media inquiries, arrange interviews, and act as a spokesperson for the project.

• Experience to establish and maintain effective relationships with journalists.

• Proficient in Microsoft Office, content management systems, and social media platforms.

• Experience of coordinating publicity events as required.

• Maintain records of media coverage and collate analytics and metrics.

Desirable skills and experience:

• Knowledge and communicate both written and verbally in Welsh

• Good understanding of design and publishing software.

• Experience of creating video content for social media channels

• 2+ years prior experience in a communications or marketing role

Skills and Leadership

People – experience of delivering functional objectives as part of a team.  Able to help others develop their skills and confidence in digital communications and marketing

Systems - Experience of using Web editing software, Photoshop, Premiere Pro, Canva

Personal Attributes

Creativity – in all senses – visually, technically, problem solving etc

Drive – to do a great job – and to keep delivering stronger results

The Ramblers promote diversity and welcome applications from all sections of the community.

Values and Behaviours

Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.

Inclusive – We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.

Inspiring – We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.

Empowering – We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.

Responsible – We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.